Built on experience.
Driven by purpose.

We're not outsiders looking in - we've lived it. Our team bring together first-hand experience from clinical settings, pharmaceuticals, regulatory, patient engagement, brand strategy and digital delivery. We understand the complexities, the urgency, and the high standards that define healthcare. Every decision we make is guided by a genuine commitment to improving outcomes, reducing friction, and making your job easier - because your purpose is our purpose too.

Our Team

Meet the dedicated professionals behind our success.

Mal Joseland Mal Joseland

Managing Director

Jan Joseland Jan Joseland

Medical Director

Ella Joseland Ella Joseland

Operations Manager

Oliver Gilbert Oliver Gilbert

Full Stack Developer

Bhavya Kothari Bhavya Kothari

Senior Web & App Developer

Sandra Liu Sandra Liu

Design & Creative

Belle Bates Belle Bates

Graphic Designer

Mia Lyons Mia Lyons

Marketing & Events Coordinator

Our Journey: Key Milestones and Achievements

2010

Company Founded

Thrivase is born with a mission to transform HCP engagement.

2014

First Australian Webcast

Pioneered digital medical education with a national live-streamed event.

2019

MedEvents Platform

Debut of our proprietary HCP event management system.

2020

Compass Launch

Compass powers its first medicine access program, streamlining enrolment and reporting.

2021

Canvass Award

Recognised internationally for advisory board excellence and innovation.

2022

1000th Event

A major milestone in delivering high-quality, compliant medical education.

2025

MedEx Suite Launched

A fully integrated ecosystem for end-to-end HCP engagement and compliance.

The MedEx Suite: Powering Modern HCP Experiences

End-to-end medical engagement in one suite - trusted by healthcare teams to deliver exceptional experiences and strengthen HCP connections.

MedEvents

MedEvents - Events Delivery Platform

Effortlessly run end-to-end medical events with a flexible, compliant solution for seamless HCP and speaker engagement.

Canvass

Canvass - Online Advisory Boards

Capture expert insights anytime, anywhere with a secure, interactive virtual engagement tool.

Assure

Assure - Medical Compliance Platform

Automate workflows, streamline approvals, and ensure you're always audit-ready.

Compass

Compass - Medicines Access Programs

Confidently manage enrolment, supply, compliance, and reporting in one secure platform.

Hub

Hub - HCP Portals

Turn your portal into a powerful HCP engagement tool. Build with Thrivase or integrate your existing portal into the MedEx Suite.

Discover MedEx Suite

Transforming Your Digital Engagement

Through smarter tools and connected experiences, our digital capabilities support meaningful interactions with healthcare professionals and patients - helping your brand thrive in a complex, competitive landscape.

Web Design & Development
Web Design & Development

Custom-built healthcare websites that are easy to navigate, fully responsive and compliant - from HCP portals to patient education hubs.

App Design & Development
App Design & Development

User friendly mobile apps for patients and professionals, with features like symptom tracking, reminders, dosing guides and treatment info.

Video & Animation
Video & Animation

Professionally produced videos that bring your story to life - from expert interviews to patient stories, explainers, interviews and event content.

Interactive iPad Detailing
Interactive iPad Detailing

Bring your brand to life with intuitive, iPad content for field teams, built to enhance HCP interactions and support your call flow.

Omnichannel Campaign Strategy
Omnichannel Campaign Strategy

We design and deliver campaigns across web, email, social and in-field, aligned to the customer journey at every step.

Email & Marketing Automation
Email & Marketing Automation

Personalised, optimised and automated email campaigns that deliver relevant, timely content and measurable results.

Digital & Print Design
Digital & Print Design

Beautifully designed, compliant creative across a variety of formats – from print brochures to digital assets and full campaign suites.

Medical & Marketing Content
Medical & Marketing Content

Expert creation and maintenance of medical, pharmaceutical, and patient-facing content and materials – always accurate, relevant, and impactful.

Explore Our Digital Services

Explore Services

We'd Love to Hear From You

Big Plans or early ideas - we're always up for a chat

Get in Touch