All posts in iPad Detailing

buyer personasIt is very rare to come across a person without a smartphone these days. Whether it is an Apple, Samsung or one of the many others, the era of smartphones doesn’t appear to be slowing down. There is a common misconception in Australia that Apple has the greatest market share and that you should only make applications for iOS. However, the truth is out. A recent study by Kantar World Panel found that Android had over half of the market share in Australia, while iOS had only one third as of September, 2015. On a global scale, Android has over 80% of the market share versus iOS with just over 10%.

If you’re not familiar with the different operating systems, here’s a recap. Apple’s iOS is the operating system for iPhones, iPods and iPads. Google developed the Android operating system, which is licensed for use by smartphone manufacturers. Brands such as Samsung, Sony, HTC and Motorola use Android as their operating systems. Google’s smartphone, Nexus, also uses Android.

The question most companies face is which operating system should you develop apps for? If you have the resources to do so, find out what platform your customers prefer. If you find your customers use both Android and iOS, which is most likely, then the answer is simple, develop applications for the both of them.

At Thrivase, we believe in developing applications across the different operating systems. If you are interested in app development, we’d love to have a chat and show you some of the apps we have developed to help both healthcare professionals and patients.

iPad detailing content enhances sales interactionsA recent survey of pharma marketing activity showed iPad detailing as one of the most popular digital marketing activities, second only to websites. With 65% of pharma marketers reporting they provide sales reps with iPad content, this is now a mainstream activity.

In our experience, both marketing and medical are increasingly comfortable with interactive and multimedia content that leverages digital capabilities, however few are willing to adopt tailoring content to customer preferences.

We were very pleased recently to develop iPad detailing content that tailors the iPad messages to customer segmentation data captured during the call. As marketers and sales representatives become more comfortable with the use of iPad’s during sales calls, we believe this is the logical next step to close the loop. If you are interested in increasing the effectiveness of your sales calls by tailoring iPad content to your customers, please ask us how.